up·mar·ket 
/ˈʌpˈmɑɚkət/ adjective
/ˈʌpˈmɑɚkət/ adjective [more upmarket; most upmarket] : made for or appealing to people who have a lot of money
▪ upmarket [=(US) upscale] restaurants/shops
▪ upmarket [=(US) upscale] restaurants/shops
— upmarket adverb
▪ The brand is going/moving upmarket. [=starting to sell products for people with more money]
▪ The brand is going/moving upmarket. [=starting to sell products for people with more money]
