shtick also schtick 
/ˈʃtɪk/ noun
plural shticks also schticks /ˈʃtɪk/ noun [count] US, informal 1 : a usual way of performing, behaving, speaking, etc.
▪ That joke is part of his shtick. 2 : something that a person likes to do or does well
▪ Sports are just not my shtick.
▪ That joke is part of his shtick.
▪ Sports are just not my shtick.
