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se·mi·o·tics /ˌsi:miˈɑ:tɪks, sɛmiˈɑ:tɪks/ noun

[noncount] technical : the study of signs and symbols and how they are used

— se·mi·o·tic /ˌsi:miˈɑ:tɪk, sɛmiˈɑ:tɪk/ adjective
▪ a semiotic analysis/theory

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