prime time noun
[noncount] 1 a : the time in the evening when the largest number of people are watching television
▪ The program is being shown during prime time. ▪ a prime-time program
b : the television shows that are on during prime time
▪ He's the best actor in prime time. 2 chiefly US, informal : the highest or most difficult level of use
▪ This software isn't ready for prime time. [=it is not yet good enough to be used; it has problems that need to be corrected]
▪ The program is being shown during prime time. ▪ a prime-time program
b : the television shows that are on during prime time
▪ He's the best actor in prime time.
▪ This software isn't ready for prime time. [=it is not yet good enough to be used; it has problems that need to be corrected]
