per·so·na 
/pɚˈsoʊnə/ noun
plural per·so·nae /pɚˈsoʊnə/ noun /pɚˈsoʊni/ or per·so·nas [count] : the way you behave, talk, etc., with other people that causes them to see you as a particular kind of person : the image or personality that a person presents to other people
▪ His public persona is that of a strong, determined leader, but in private life he's very insecure. ▪ The band takes on a whole new persona when they perform live. — see also dramatis personae, persona non grata
▪ His public persona is that of a strong, determined leader, but in private life he's very insecure. ▪ The band takes on a whole new persona when they perform live. — see also dramatis personae, persona non grata
