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niche Listen to audio/ˈnɪ, ˈni:ʃ/ noun
plural nich·es
[count] 1 : a job, activity, etc., that is very suitable for someone
I found a niche for myself after high school. She finally found her niche as a teacher.
2 : the situation in which a business's products or services can succeed by being sold to a particular kind or group of people — usually singular They're still trying to find their niche in the market/industry. This product fills a niche in the market. = This product fills a market niche. [=provides something that certain kinds of people want to buy]often used before another noun Teenage girls are our niche market. [=are the people we can sell our products to] niche products/publications [=products/publications that appeal to a particular kind or group of people]
3 technical : an environment that has all the things that a particular plant or animal needs in order to live
the species that fill an environmental/ecological niche
4 : a curved space in a wall that is designed to hold a statue, vase, etc.
niche

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