name–call·ing 
/ˈneɪmˌkɑ:lɪŋ/ noun
/ˈneɪmˌkɑ:lɪŋ/ noun [noncount] : the act of using offensive names to insult someone
▪ “That man is an arrogant, immoral fool!” “I understand your anger, but name-calling won't get you anywhere.” ▪ Don't resort to name-calling. Let's talk about the real issues.
▪ “That man is an arrogant, immoral fool!” “I understand your anger, but name-calling won't get you anywhere.” ▪ Don't resort to name-calling. Let's talk about the real issues.
