mer·chan·dis·ing 
/ˈmɚtʃənˌdaɪzɪŋ/ noun
/ˈmɚtʃənˌdaɪzɪŋ/ noun [noncount] 1 : the activity of trying to sell goods or services by advertising them or displaying them attractively
▪ She is the company's director of merchandising. 2 : the activity of selling products that are related to something (such as a television show, movie, or sports team) in order to make more money
▪ The film made a lot of money thanks to strong merchandising. ▪ Most of the movie's earnings came from merchandising and not ticket sales.
▪ She is the company's director of merchandising.
▪ The film made a lot of money thanks to strong merchandising. ▪ Most of the movie's earnings came from merchandising and not ticket sales.
