list price noun
plural ∼ prices [count] : the price of a product that is shown in a catalog, advertisement, etc.
▪ The car's list price was $30,000, but the actual selling price was less. ▪ We were given a 10 percent discount off the list price.
▪ The car's list price was $30,000, but the actual selling price was less. ▪ We were given a 10 percent discount off the list price.
