its 
/ˈɪts, əts/ adjective
always used before a noun possessive form of it /ˈɪts, əts/ adjective : relating to or belonging to a certain thing, animal, etc.
▪ the dog in its kennel ▪ The landscape is beautiful in its own unique way. ▪ Each region has its own customs. : made or done by a certain thing, animal, etc. ▪ The company is hoping to increase its sales. — compare it's
▪ the dog in its kennel ▪ The landscape is beautiful in its own unique way. ▪ Each region has its own customs. : made or done by a certain thing, animal, etc. ▪ The company is hoping to increase its sales. — compare it's
