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im·pulse Listen to audio/ˈɪmˌpʌls/ noun
plural im·puls·es
[count] 1 : a sudden strong desire to do something
He has to learn to control his impulses. a natural/creative/sudden impulse a generous impulseoften followed by to + verb He had to resist the impulse [=urge] to shout. My first/initial impulse was to say no. To do something on (an) impulse or on a sudden impulse is to do it suddenly and without thinking about it first.
He bought a new camera on impulse. She quit her job on a sudden impulse. An impulse buy/purchase is something that is bought on impulse and that usually is not really needed. The camera was an impulse buy. Impulse buying is the act or practice of buying things on impulse. Shopping with a credit card can lead to impulse buying.
2 technical : a small amount of energy that moves from one area to another
an electrical impulse a nerve impulse [=a wave of electrical energy that is carried through the nerves to the brain]

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