im·me·di·a·cy 
/ɪˈmi:dijəsi/ noun
/ɪˈmi:dijəsi/ noun : the quality that makes something seem important or interesting because it is or seems to be happening now [noncount] ▪ Television coverage gave the war greater immediacy than it had ever before had. [singular] ▪ There is an immediacy to watching a live performance that you cannot get from hearing a recording.
