hard sell noun
[singular] 1 : an aggressive way of selling something — usually used with the ▪ He gives every customer the hard sell. — compare soft sell 2 US : something that is difficult to sell : something that others are not willing or likely to accept
▪ Such an expensive project will be a hard sell during these slow economic times.
▪ Such an expensive project will be a hard sell during these slow economic times.
