good·will 
/ˌgʊdˈwɪl/ noun
/ˌgʊdˈwɪl/ noun [noncount] 1 or good will : a kind, helpful, or friendly feeling or attitude
▪ She has/feels goodwill toward all her coworkers. ▪ They allowed him to keep the extra money as a gesture of goodwill. ▪ trying to promote goodwill ▪ people of goodwill — often used before another noun ▪ a goodwill gesture ▪ a goodwill ambassador on a goodwill tour/mission 2 business : the amount of value that a company's good reputation adds to its overall value
▪ goodwill and other assets ▪ loss of goodwill
▪ She has/feels goodwill toward all her coworkers. ▪ They allowed him to keep the extra money as a gesture of goodwill. ▪ trying to promote goodwill ▪ people of goodwill — often used before another noun ▪ a goodwill gesture ▪ a goodwill ambassador on a goodwill tour/mission
▪ goodwill and other assets ▪ loss of goodwill
