ethos 
/ˈi:ˌθɑ:s/ noun
/ˈi:ˌθɑ:s/ noun [singular] formal : the guiding beliefs of a person, group, or organization
▪ The company made environmental awareness part of its business ethos. ▪ They are working to keep a democratic ethos alive in the community. ▪ an ethos of arrogance
▪ The company made environmental awareness part of its business ethos. ▪ They are working to keep a democratic ethos alive in the community. ▪ an ethos of arrogance
