1 : to change (something) so that it has more different kinds of people or things [+ obj] ▪ The country is diversifying its energy sources. ▪ farmers who want to diversify their crops ▪ You should diversify your investments. = Your investments should be diversified. [=you should invest your money in several different ways instead of investing it all in one thing] [no obj] ▪ Investors should diversify. 2 : to produce or sell more kinds of products : to increase the variety of goods or services produced or offered by (someone or something) [+ obj] ▪ The new CEO's chief aim is to diversify the company. [no obj] ▪ The company needs to diversify. ▪ Many publishing companies have diversified into online services.
— di·ver·si·fi·ca·tion
/dəˌvɚsəfəˈkeɪʃən/ noun [noncount]
▪ The company's efforts at diversification have been successful.
/dəˌvɚsəfəˈkeɪʃən/ noun [noncount] ▪ The company's efforts at diversification have been successful.
— di·ver·si·fied adjective [more diversified; most diversified]
▪ a diversified company ▪ a diversified economy [=an economy that has a variety of industries]
▪ a diversified company ▪ a diversified economy [=an economy that has a variety of industries]






