coy 
/ˈkoɪ/ adjective
/ˈkoɪ/ adjective [more coy; most coy] 1 : having a shy or sweetly innocent quality that is often intended to be attractive or to get attention
▪ a coy flirt ▪ I didn't like her coy manner. ▪ a coy glance/smile 2 : not telling or revealing all the information that could be revealed
▪ He gave a coy answer. — often + about ▪ Both companies are being coy about the merger deal.
▪ a coy flirt ▪ I didn't like her coy manner. ▪ a coy glance/smile
▪ He gave a coy answer. — often + about ▪ Both companies are being coy about the merger deal.
play coy
US : to avoid giving a direct or complete answer
▪ When asked about his next book, he played coy.
▪ When asked about his next book, he played coy.
— coy·ly adverb
▪ She smiled coyly. ▪ She coyly refused to say anything more about it.
▪ She smiled coyly. ▪ She coyly refused to say anything more about it.
— coy·ness noun [noncount]
