cheap·en 
/ˈtʃi:pən/ verb
cheap·ens; cheap·ened; cheap·en·ing /ˈtʃi:pən/ verb [+ obj] 1 : to cause (something) to be of lower quality
▪ Using plastic instead of steel will cheapen [=lower] the quality of the car. ▪ products cheapened by sloppy workmanship 2 : to cause (something) to have or to seem to have less value, meaning, or importance
▪ Using the national flag in advertising only cheapens it. ▪ Poor marketing can cheapen a brand name. ▪ I thought that the show cheapened the lives of the people it portrayed. ▪ The wedding ceremony was cheapened by the best man's tasteless jokes.
▪ Using plastic instead of steel will cheapen [=lower] the quality of the car. ▪ products cheapened by sloppy workmanship
▪ Using the national flag in advertising only cheapens it. ▪ Poor marketing can cheapen a brand name. ▪ I thought that the show cheapened the lives of the people it portrayed. ▪ The wedding ceremony was cheapened by the best man's tasteless jokes.
