cha·ris·ma 
/kəˈrɪzmə/ noun
/kəˈrɪzmə/ noun [noncount] : a special charm or appeal that causes people to feel attracted and excited by someone (such as a politican)
▪ The candidate was lacking in charisma. ▪ His success is largely due to his charisma.
▪ The candidate was lacking in charisma. ▪ His success is largely due to his charisma.
