battle cry noun
plural ∼ cries [count] 1 : a word, phrase, or sound that is shouted by soldiers in a battle : war cry 2 : a phrase or saying that is used to make people support an idea, a cause, etc.
▪ “Just Say No!” was the President's battle cry [=rallying cry] for stopping the use of illegal drugs.
▪ “Just Say No!” was the President's battle cry [=rallying cry] for stopping the use of illegal drugs.
