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loyalty

1 ENTRIES FOUND:
loyalty /ˈlojəlti/ noun
plural loyalties
loyalty
/ˈlojəlti/
noun
plural loyalties
Britannica Dictionary definition of LOYALTY
[noncount] : the quality or state of being loyal often + to
[count] : a loyal feeling : a feeling of strong support for someone or something usually plural

brand loyalty

see 1brand