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loyalty

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loyalty/ˈlojəlti/noun
pluralloyalties
loyalty
/ˈlojəlti/
noun
pluralloyalties
Learner's definition of LOYALTY  
[noncount]  : the quality or state of being loyal — often + to
[count]  : a loyal feeling : a feeling of strong support for someone or something — usually plural

brand loyalty

— see 1brand
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