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goodwill

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goodwill/ˌgʊdˈwɪl/noun
goodwill
/ˌgʊdˈwɪl/
noun
Learner's definition of GOODWILL  
[noncount]
orgood will
: a kind, helpful, or friendly feeling or attitude — often used before another noun
business  : the amount of value that a company's good reputation adds to its overall value
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