goodwill

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goodwill /ˌgʊdˈwɪl/ noun
goodwill
/ˌgʊdˈwɪl/
noun
Learner's definition of GOODWILL
[noncount]
or good will : a kind, helpful, or friendly feeling or attitude
often used before another noun
business : the amount of value that a company's good reputation adds to its overall value
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