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gimmick

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gimmick/ˈgɪmɪk/noun
pluralgimmicks
gimmick
/ˈgɪmɪk/
noun
pluralgimmicks
Learner's definition of GIMMICK  
[count]often disapproving
: a method or trick that is used to get people's attention or to sell something

— gimmicky

/ˈgɪmɪki/adjective,[more gimmicky; most gimmicky]
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