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gimmick

1 ENTRIES FOUND:
gimmick /ˈgɪmɪk/ noun
plural gimmicks
gimmick
/ˈgɪmɪk/
noun
plural gimmicks
Britannica Dictionary definition of GIMMICK
[count] often disapproving
: a method or trick that is used to get people's attention or to sell something

— gimmicky

/ˈgɪmɪki/ adjective [more gimmicky; most gimmicky]